Cialis History

Are any interesting facts about Cialis history and discovery? Let’s get all the details!

Origins

It would not take long for Viagra’s five-year monopoly to come to an end. After Levitra was introduced in August of 2003, Cialis made it game-changing debut in the November of the same year. Cialis history shows to be very successful and fast growing. Ironically, the founders of Cialis, Icos, were researching a compound called IC351, which wasn’t known to help with erectile dysfunction. It was being looked at as a PDE5 inhibitor. Both Pfizer and Icos stumbled on miracle pills while trying to find a solution for something else. Funny how that worked out, the world was changed by accident by both companies. Facts are blurry on who applied for the patent first, but we all know what happened once Viagra hit the shelves. In 2002 it was shown that Cialis stayed in the patient’s system for 36 hours and in the same year was approved for use in Europe and soon after gained FDA approval in the USA. This was exciting for Icos because they had the advantage over Viagra, Cialis or Tadalafil worked for 36 hours while Viagra only worked for four hours. The saving grace for Viagra was it brand recognition, but Cialis would soon follow suit.

Cialis History, Marketing, and Sales

Once word hit the street that there was an erectile dysfunction pill that could last for 36 hours instead of 4 hours every man wanted to give it a try. It became so popular that it gained the nickname “the weekend pill”. Cialis’ marketing campaign was a genius. While Viagra and Levitra campaigned with male prominent advertising, Cialis featured women and showed that they could control the moment, not the timing of a pill. Cialis produced a slogan “if the time is right, will you be ready”. Not only did Cialis make a large case, it was the first drug campaign that featured the side effects in the advertisement. Cialis has sponsored sporting events such as PGA tours. Cialis proved to challenge Viagra in the marketplace like no other competitor. Finally, there was a drug that could be taken and you did not have to check you watch or rush to take a pill when it may be too late. The only thing needed is stimulation. It only takes about 15 minutes before taking effect.

Cialis Side Effects

With Cialis being the first drug to list the side effects in its advertisement per FDA ruling for all medication advertisements going forward starting in 2004. Cialis side effects are similar to Viagra with them being, upset stomach, flushing of extremities from chest, and above, headaches, flu-like symptoms such as sneezing, running nose, and sore throat, memory issues, and muscle pain. It is important to check with a physician before you take any new medication. The last thing that you want to happen is to end up in the hospital for wanting to feel young again. Although Cialis is used as an erectile dysfunction drug, there is always another use. It is used to treat signs and symptoms of benign prostatic hypertension and pulmonary arterial hypertension. With Cialis also first being researched to be heart medication, any patients with a heart condition should be very careful with this drug. After all, Cialis does share the same deadly potential as Viagra. Cialis cannot be taken again in more than twenty-four hours. You are dealing with the flow of your blood after all, caution is recommended. When first starting out, you may want to start with the smallest dosage to see how your body reacts to the medication.
As mentioned before the popular dosage for a successful time is 20 mg. Higher and lower dosages are available. Just remember not to over do it. You could end up in the hospital. Remember to always consult your physician before taking any new medication. No two people are made the same and the medication may have a different effect on you.

Cialis History & Competition

Cialis history broke in after Viagra had spent so much time as a king, so the barrier of entry was large. Not only did Cialis have Viagra to go up against, but there was also Levitra that debuted in the same year as Cialis. Thankfully Cialis had something that the other three did not, a long lasting effect. Men will take just about anything to solve a problem with erectile dysfunction so the makers of Cialis weren’t afraid of not getting their share. They just made sure they took a strong hold in the market with the results of the pill. The little blue pill was still in the lead due to mere brand recognition and that is all. Viagra was the first and was already at revenue of over a billion dollars before Cialis was introduced into the market. Once a competitor rose to the occasion, advances in medical technology show how ED medication can evolve.

Cialis History – Conclusion

In conclusion, Cialis changed the game by offering a solution that lasts for 36 hours. Icos aimed to take generic Viagra off of the pedestal for erectile dysfunction medication. In the mind of most men this may be what puts this pill at the top of the erectile dysfunction pyramid even though Viagra has been around for five years longer and has more brand recognition. Remember to talk to your physician before taking new medication. Find out what your perfect dosage is and enjoy it. Cialis history shows to be very successful and fast growing. Just like Viagra, Cialis started life meant to solve a different problem then what it became popular for. Cialis is more than an erectile dysfunction medication. The pill also treats the symptoms of an enlarged prostate. The helps the flow of urine, a weak flow, frequent urination. Cialis achieves this by enabling the muscle in the prostate and bladder to relax. Cialis also help with BHP and hypertension giving Cialis more sustainability than Viagra or Levitra. While choosing what erectile dysfunction pill will be best for you, remember that the weekend pill has more benefits the most.